Success rates of marketing strategies based on 2024 researches

The success rates of marketing strategies can vary widely depending on the type of strategy, industry, and target audience. Research data provides general insights into the effectiveness of various approaches:

1. Email Marketing

Email marketing has a return on investment (ROI) of 36:1 on average, meaning $36 is earned for every $1 spent.

2. Social Media Marketing

Paid Ads ROI: Often achieves 2-5 times the spend, depending on targeting and creative quality. Instagram: Engagement rates average between 1-5% for branded content.

3. Content Marketing

Generates 3 times as many leads as outbound marketing and costs 62% less.

4. Search Engine Optimization (SEO)

Websites on the first page of Google receive 91.5% of search traffic.

5. Pay-Per-Click (PPC) Advertising

Google Ads achieves an average ROI of 200%, or $2 for every $1 spent. CTR for ads: Google search ads have an average CTR of 3.17%.

6. Influencer Marketing

Businesses earn an average of $5.20 for every $1 spent on influencer campaigns.

7. Video Marketing

87% of marketers report video increases traffic to their website. Also landing pages with videos see an 80% higher conversion rate than those without.

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