SEO - Search Engine Optimization

BACKLINKS

Backlinks are links on other websites that point to your website. In the world of SEO (Search Engine Optimization), they’re like votes of credibility from other sites. The more high-quality backlinks you have, the higher your website is likely to rank in search results.

What Types of Backlinks are Valuable?

• Trait #1: They Come From Trusted, Authoritative Websites
• Trait #2: They Include Your Target Keyword In The Link’s Anchor Text
• Trait #3: The Site (and Page) Linking to You Is Topically Related To Your Site
• Trait #4: The Link Is a “Dofollow” Link
• Trait #5: The Link Is From a Domain That Hasn’t Linked to You Before

ORGANIC CTR

Organic click-through-rate (also known as “Organic CTR”), is the percentage of searchers that click on a search engine result. Organic CTR is largely based on ranking position but is also influenced by a result’s title tag, description, URL and presence of Rich Snippets.

URLS

UX

User experience (UX) is the experience of a user with your website/application. An easy-to-use website will provide a pleasant user experience but an unplanned website will have a bad or poor user experience.

UX focuses on the site architecture, visitor journey, desktop, and mobile layouts, user flows. In short, user experience is driven by how easy or difficult it is to navigate through the user interface elements that the website designers have created.